Final Assessment of Apple Inc Essay Example | Topics and Well Written Essays - 1250 words

Last Assessment of Apple Inc - Essay Example During basic investigation of its vision and statement of purpose, assessment of Apple’s consistence to business morals was likewise performed. Generally result of this investigation explains that Apple has made development and straightforwardness an establishment of its items, however its hierarchical way of thinking also. Impacts of Globalization and Organizational Culture on Employee Selection and Training Apple is a perfect contextual analysis for understanding globalization as far as plan of action and related procedures. With workforce and gracefully chain spread all around the world and access to all aspects of worldwide portable and electronic devices showcase, Apple has figured out how to develop as a market chief in versatile apparatuses and related applications. Notwithstanding that, Apple’s authoritative culture further backings its worldwide plan of action and broadened advertise get to. ... Globalization has additionally reinforced the establishment of this culture. Because of globalized model, Apple has presented methodologies like moral organization with the providers and locally situated employments for understudies and different experts so as to profit openings offered by worldwide plan of action. Undoubtedly, Apple utilizes advertise serious procedures to pull in and hold ability however just select workers that are work fit as well as an association fit also. Undoubtedly, its authority utilizes a basic system of Tell, Show and Do. Workers experience on-work just as scholarly trainings for improving their aptitude stock and utilizing them appropriately. Then again, as a moral association, Apple has likewise presented instructive projects, for example graduation, partner and unhitched males for representatives working for its providers. Preparing its own workforce and suppliers’ representatives is affected by its way of thinking that says, â€Å"When individ uals increase new aptitudes and information, they can improve their lives (Apple, 2012a).† Apple’s Vision and Mission Statement Apple’s vision depends on a hopeful philosophy of being a market chief in innovation and specialized gadgets. It has figured out how to offer items that spread each part of innovation use and permits the buyer to have an immaculate involvement in its items turning into a vital piece of customer’s way of life. Starting from MacBooks to iPhones and iPads, Apple has endeavored to amalgamate comfort, usefulness and style in a solitary device. Besides, its promise to have a spurred workforce and gracefully chain is another zone that gives participatory bearing to its

Why is King Sejong called the great Essay Example

For what reason is King Sejong called the extraordinary? Paper This took into account the rise of a genuine meritocratic state, in accordance with Neo-Confucian meritocracy standards. Already considerate and military help assessments called Kwago were given like clockwork to elevate effective contender to high administrative posts. In any case, since these assessments were in Chinese writing, as of now referenced above, just the tip top could bear to send their children to consider the Chinese letters in order. As such the fruitful applicants were not really the most splendid. With the selection of hangul, the spread of information on account of the versatile sort and King Sejongs update of the Kwago, competitors could be drawn from social layers outside the elites. As indicated by the Seijong Law of commonplace proposal: If applicants are found in wherever any people recognized for super-greatness in moral standards or any people all around regarded for extraordinary achievements, let the Governor of every region report their discoveries to the seat immediately. 9 This factor was unmistakable in growing Choson culture from the limits of the yangban to the remainder of Korean culture. We will compose a custom paper test on Why is King Sejong called the extraordinary? explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Why is King Sejong called the extraordinary? explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Why is King Sejong called the incredible? explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The making of the purported Jade Hall of Scholars (Chiphyonjon) should likewise be positioned as one of the principle impetuses in the improvement of early Choson culture. Set up by King Sejong, it was an imperial research organization comprising of various offices including a huge assortment of uncommon books everything being equal and climes. 10 Here the King collected the best personalities and abilities of the nation and this brought about the presentation of various social accomplishments going from human expressions and music to science and innovation. Among writing and music treasurys were made in order to arrange and amass the best works. In 1493, the Canon of Music was distributed, a work gave to ordering music to be played at court. 11; in 1478 Anthology of Korean Literature was made and incorporated a choice from past periods of verse and exposition composed by Koreans in Chinese. 12 In the logical circle King Sejong was especially inspired by cosmic issues. To this end a progression of innovative gadgets were created to quantify dawn and dusk, precipitation and dry season and time. Especially vital of notice was the creation of the principal computerized striking clepsydra which naturally estimated the hours of the day. Considering the realities delineated above no doubt King Sejong had a genuinely huge effect upon early Choson. He assisted with creating society in a huge number of fields in spite of confronting opposition from the yangban class. In any case, the most unmistakable among his accomplishments was the improvement of hangul, which as indicated by numerous contemporary etymologists is among the best organized language. Actually, in addition to the fact that it allowed culture to be transferred to the entire of society yet it likewise, without precedent for Korean history, permitted the nation in general to create phonetic culture freely from China (up to that point etymological qualities were either imported straightforwardly or impersonated from the last mentioned). Moreover, it helped the making of completely new fields of learning, for example, verse and encouraged the declaration of existing and recently obtained information the same. List of sources: J. B. Duncan, The Origins of the Choson Dynasty, 2000, University of Washington Press.- C. J. Eckert, Korea Old and New: A History, 1990, Harvard University Press. Ki-Baik Lee, A New History of Korea, Trsl. By Edward W. Wagner, 1984, Harvard University Press. P. H. Lee, Sources of Korean Civilisation, Volume I, 1993, Columbia University Press. Lord Sejong Memorial Society (ed. ), King Sejong The Great, 1970, King Sejong Memorial Society. 1 Peter H. Lee, Sources of Korean Civilisation, Part 3, p. 470 2 King Sejong Memorial Society, King Sejong the Great, Ch. 6, p. 51 3 Carter J. Eckert, Korea Old and New: A History, Ch. 9, p. 124. 4 Ki-baik Lee, A New History of Korea, Ch. 9, p. 193 5 King Sejong Memorial Society, King Sejong the Great, Ch. 7, p. 68 6 King Sejong Memorial Society, King Sejong the Great, Ch. 6, p. 61 7 Carter J. Eckert, Korea Old and New: A History, Ch. 9, p. 125 8 Peter H. Lee, Sources of Korean Civilisation, Part 3, p. 537 9 King Sejong Memorial Society, King Sejong the Great, Ch. 5, p. 48 10 King Sejong Memorial Society, King Sejong the Great, Ch. 5, p. 45 11 Ki-baik Lee, A New History of Korea, Ch. 9, p. 198 12 Ki-baik Lee, A New History of Korea, Ch. 9, p. 199 1.

How to Reduce Your Anxiety Attacks

How to Reduce Your Anxiety Attacks GAD Coping Print How to Reduce Your Anxiety Attacks By Daniel Amen, MD facebook twitter Daniel G. Amen, MD, is a double-board-certified adult and child psychiatrist and Distinguished Fellow of the American Psychiatric Association. Learn about our editorial policy Daniel Amen, MD Updated on January 24, 2020 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living George Doyle / Getty Images Anxiety is a normal part of life, but it can become an overwhelming problem for some people. According to the National Institute of Mental Health, an estimated 31.1% of all U.S. adults will experience an anxiety disorder at some point in their lives.?? A little bit of anxiety can actually be a good thing at times; it helps keep us safe and out of trouble (our brains are biologically wired to protect us). Unfortunately, there are millions of people living with excessive and difficult anxiety symptoms all of the time. It’s as though their “idle” is set too high and they are frequently plagued by fear, panic, and self-doubt, which can cause people to feel nervous and to engage in thoughts and behaviors that can affect their lives and health. Symptoms of excessive anxiety can include: Predicting the worst outcome in situationsAvoiding risk and conflictHaving chronic muscle tensionExperiencing panic attacks In studying the brains of anxious subjects, researchers discovered that certain areas of the brain are overactive compared to the brains of those without anxiety.?? One such area is called the basal ganglia, a set of large structures near the center of the brain that are involved with the integration of thought, feeling, and movement as well as motivation and pleasure. Steps for Reducing Anxiety So while your biology might make you more prone to anxiety, this does not mean that you must simply learn to live with it. Anxiety attacks can be frightening, but there are steps that you can take to help control your anxiety and panic symptoms. Practice Slower, Deeper Breathing Slow down your breathing. Many people don’t pay attention to their breathing during an anxiety attack when their breathing usually becomes shallow, rapid, and erratic. This type of breathing decreases the oxygen in the brain, which will trigger fear and panic (again, part of our biological wiring). When you take slow deep breaths, you increase the blood flow to your brain, which will put you back in control. Research has found that deep breathing can have a number of beneficial effects including lowering heart rate, improving mood, and lowering stress.?? One way to practice deep breathing is by learning how to breathe from your diaphragmâ€"the area of the body that tends to get “clenched” when we’re anxious. This is also known as belly breathing. Guide to Belly Breathing Lie on your back and place a small book on your belly.Breathe slowly and deeply with your belly. When you inhale, make the book go up. When you exhale, make the book go down.Take five seconds to inhaleHold it for two seconds.Take five seconds to exhale.Hold it for two seconds.Repeat.Do this 10 times.You may refer to this technique as 5 x 2 10. It may take a while to get the hang of it, but keep practicing â€" your brain and body will thank you. Deep Breathing Exercises to Reduce Anxiety Change Negative Thoughts Pay attention to the thoughts in your mind and write them down to see if they make sense. Often in panicked situations, our thoughts are distorted and need to be challenged. So, it may be a good idea to kill the automatic negative thoughts (ANTs) that make us feel miserable. Research has shown that automatic negative thoughts are positively correlated with psychological anxiety.?? This means that having these kinds of thoughts can be a trigger for feelings of nervousness, panic, and anxiety. By learning how to identify and then replace these automatic thoughts with more positive, realistic ones, you can better control your responses. Negative Thinking Patterns Affect Your Anxiety Face Your Fears Don’t leave, run away from, or ignore whatever is causing you the anxiety (unless of course, it is life-threatening). You must face the fear or concern directly, or it will always have control over you and cause you anxiety. You may need to talk to a trained psychotherapist about your anxiety and fears, especially if you’ve been exposed to the trauma of any kind. There are some proven therapeutic methods for helping people overcome the symptoms brought on by traumatic or life-threatening experiences, and those that cause post-traumatic stress disorder (PTSD). Seek Help You dont have to face your anxiety alone. Therapy with a trained mental health professional can support your recovery and teach you the strategies you need to overcome your anxiety. Some therapy approaches that may help with anxiety include: Cognitive-behavioral therapy (CBT) is an approach that involves learning to identify the irrational or negative thoughts that contribute to anxiety and then working to change those thoughts and behaviors.??Exposure therapy is an approach that involves gradually being exposed to the source of your fears until these things or situations no longer trigger the anxious response. People usually start small (such as imagining the thing they fear) and then progressively work up to actually exposing themselves to the real thing (such as public speaking).??Eye movement desensitization and reprocessing (EMDR) can be helpful for reducing stress and anxiety that stems from trauma. It helps to remove the emotional charges of traumatic memories.?? The Best Types of Anxiety Therapy Consider Anxiety Medications If you’ve been using strategies to control anxiety but still feel overwhelmed by feelings of worry or panic, it may be time to talk to your doctor about trying medications that can help control your anxiety. Medications commonly prescribed for anxiety include:?? Selective serotonin reuptake inhibitors (SSRIs) such as Prozac (fluoxetine), Paxil (paroxetine), and Zoloft (sertraline)Benzodiazepines such as Xanax (alprazolam), Klonopin (clonazepam), and Valium (diazepam)BuspironeTricyclic antidepressants such as Tofranil (imipramine) and Anafranil (clomipramine) There are also complementary approaches such as herbs, vitamins, and supplements that may be helpful. Magnesium, GABA, ashwagandha, and some of the B vitamins, especially B6, may have some beneficial effects, although further research on the effects of these supplements is needed.?? Always discuss medication or adding supplements with your physician before taking them. Also, be sure to tell your doctor if you are taking any medications or supplements. Treatment Approaches for Anxiety A Word From Verywell In summary, when panic or anxiety starts to set in, remember to focus on some of the strategies that may help you control these feelings. Slow down your breathing and breathe deeply from your belly. Don’t run away from your fears. Face them and work through them. Consider starting small and gradually working your way up to facing the sources of your anxiety. Also, be sure to pay attention to your thoughts and challenge them. While self-help strategies can be powerful, you dont have to take it on alone. Talk to your doctor or mental health professional about your feelings of anxiety. Therapy and medication can also help you manage your anxiety and improve your mental well-being. The Best Online Anxiety Support Groups

Ford Motor Company The Song Comes - 1637 Words

When I think of Ford Motor Company the song comes in my mind, Mustang Sally, think you better slow your mustang down, you been running all over the town now, I guess I have to put your flat feet on the ground, all you want to do is ride around Sally, ride, Sally, ride. A good looking man is driven a red convertible mustang with a woman riding on the passenger side with a white scarf on her head as well as the lady is wearing a red satin top along with having on plan make-up with candy apple red lipstick to bring out her lip with the color of the car. Ford Motor Company is an American made car automobile manufacturer in the world. Ford was founded by Henry Ford, on June 16, 1903. Their headquarters are located in Dearborn, Michigan, the†¦show more content†¦Prior to implementing the One Ford mission statement, the company now focuses on creating consistency in product and service design and quality globally. The mission statement emphasizes teamwork to achieve synergy at For d. The One Plan and One Goal components improve business performance and achieve the global leadership point in the company’s vision statement. (Bartkus, 2006) Ford Motor Company is the world’s fifth largest automobile maker based on vehicle sales. Ford Motor Company exercise the Five Forces analysis. Michael Porter developed the Five Forces analysis model for analyzing the external factors in firms’ industry environments. Ford obligation is to enroot policies and approaches that reciprocate the most convincing forces based on the company’s external factors in the global automotive industry. Considering competition is the most compelling external force in the automotive industry environment. Ford watched their strong and moderate force see what area they need to pinpoint work in. The Competitive rivalry was their strong force, bargaining power of buyers or customers, bargaining power of suppliers and threat of substitutes was their moderate force and last threat of new entrants or new entry was their weak force. After gathering the information Ford result of the Five Forces analysis shows that competition

V. Purchaser And Buyer Relationships Essay - 896 Words

V. Purchaser and Buyer Relationships in Just In Time Systems A just-in-time system can only exist in an atmosphere where suppliers are reliable and will work to minimize the risk of not having the needed input of production (Federal Reserve Bank of St. Louis, 1995). A just-in-time system puts increased stress on both the supplier and purchaser in the course of its implementation and places the purchaser at the mercy of its key suppliers, meaning the supplier must never be wrong in terms of quantity or quality (Karlsson Norr, 1994). Optimally a supplier themselves will be on or working towards a just-in-time system themselves, but this is not always possible (Fallon Browne, 1988). To allow the supplier to accomplish the massive feat mentioned above there are three required elements that must be present: clear communications, close proximity, and close relationships. For a successful just-in-time system to occur the communications between the supplier and purchaser should be clear and unambiguous (Epps, 1995). Traditional just-in-time philosophy also implies that a supplier should be located geographically close to the purchaser though some studies show this is not required if the parties can find other ways to compensate for the geographic distance (Manna, 2008; Karlsson Norr, 1994; Keller Kazazi, 1993). The relationship between purchaser and supplier in a just-in-time program must be one of respect and trust where the supplier is involved in the process and aShow MoreRelatedPlacido Engine Company Essay791 Words   |  4 Pagescorrosion process that may ultimately scrap parts. The cost incurred for the rework will be passed on to the supplier, along with ne gative quality ratings. A disadvantage for this possible solution would be acquiring short-term relationship with the suppliers or end of relationship due to high costs and high expectations. 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The Crucible Hunger For Power And Respect During The Trials

The phrase â€Å"Salem Witch Trials† conjures images of death, misguided power, and superstition. By the end of the trials, the death toll included: nineteen people hanged, one pressed to death, and seven dead in prison, not to mention the havoc wrought on the lives of hundreds of citizens of Salem. The Crucible embodies the theme of hunger for power and respect during the trials. Throughout history, most cultures have favored the power of men over women. This proves no exception in 17th century Salem. The deprivation of any power from women and girls in Salem in the 1600s made gaining authority and respect from men a primary goal. Women, seen as minorities, cared for the children and completed household chores without help. Prevailing culture groomed young girls into submissiveness and a strict code of conduct. In The Crucible, craving a higher status resulted in mass hysteria and the constant accusations of various supposed witches. By accusing others of witchcraft, the girls in this story felt a sense of control that they never experienced before. Once the girls saw how their actions shocked and frightened the community, they immediately lusted for more. Girls found the sense of power absolutely addicting. Several of the women and girls in The Crucible exhibit these actions, prominently Abigail Williams. The Crucible is a tale taking place in 1692 in Salem, Massachusetts. In the story, Reverend Parris witnesses a group of girls performing a mysterious ritual inShow MoreRelatedCeramics: Pottery and Clay17443 Words   |  70 Pagesreduction and oxidation were used to reduce iron to Black iron. This work was extremely refined and detailed - very smooth surfaces with fine lines painted with single haired brushes were common. Much of this work is found in Italy when it was imported during the Roman Empire. Greek Hydra: 533 B.C. Earthenware with slip decoration. Greek Kylex: 520 B.C. Earthenware with slip decoration Africa The African continent has a complicated history that is probably the least understood ofRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPerception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and Practices 543 18 Organizational Change

Interisland Journeys to Various Factualâ€Free Samples for Students

Question: Discuss About the Interisland Journeys to Various Factual? Answer: Introducation: On April 28, 1988, a Boeing 737-200, N73711, functioned by Aloha Airlines Company as voyage 243(Gebman 2009.), had been planned for quite a few interisland journeys to various destinations in Hawaii. As soon as the plane was journeying at 24,000 feet, 25 miles southeast of the Hawaiian isle of Maui (McEvily 2013), on the way from Hilo to Honolulu, the plane encountered a mechanical dereliction and an incendiary decompression. Roughly the explosion occurred 18 feet from the chalet crust and close to the structure at the rear of the cabin entry. Also, the passenger floor disconnected from the plane in amidst of the flight. Approximately one-third of its rooftop was blown off. The airplane contained 89 travelers as well as 6 flight attendants on board. One crewmember was ejected from the airplane while standing adjacent to the fifth-row seats and was also the only casualty in the mishap. Seven passengers and one airplane assistant were severely incapacitated. Passengers were all seated in their seats and seat belt signs by this time were illuminating as depressurization occurred. Theaeronaut took over and directed the airplane to the nearest airport where he executed an emergency alight at Kahului Airport located Maui(Miyagi 2005). The safe landing in spite of the significant mechanical damage made it a momentous occurrence in the flight history. As soon as the airplane landed, the crew promptly ordered the plane's emergencyevacuation slidesand removed passengers from the airplane hurriedly. Tompkins aided passengers to come down from the evacuation slide. A total of 65 passengers were announced wounded, and eight people were in a critical condition. Meanwhile, Maui had no plan hence not prepared for a tragedy of this type. The tour vans from Akamai Tours took the injured to the hospital since the island had inadequate ambulances(Bibel 2008.). The incident was considered a potential game changer that possibly will revitalize the air company business. The vulnerabi lity of the lap joint of the Boeing 737, which flopped in the accident, is under discussion for many centuries. The Human Factors Issues Related To The Conduct Of Maintenance Human factors contribute significantly to the maintenance of aircraft industry. Their undertakings will affect working environment in different ways. Several human aspects contributed to the fatal accident that involved Aloha flight 243 in April 1988 (R D Campbell, M Bagshaw; Wiley InterScience 2002). The mishap involving Aloha flight 243 in April 1988 was caused by all over a sudden explosion that ripped away the 18 feet upper cabin structure. This was as a result of structural failure. Some of the human factors that contributed to the mishap include: Maintenance And Inspection Deficiencies Before the departure, the Boeing 737 was examined by two engineering inspectors, as required by US rules(Berntsen 2004). Both the inspectors had worked for quite some years though they lacked enough experience. The first captain reported working with a dispatch from the office around 5:00 AM Hawaiian actual time in the AA Operations Amenity. Immediately after acquainting himself with the aeronautical record process, he progressed to the AA parking pinafore and carried out the pre voyage checkup as obligated by organization rules before conducting the first voyage of that particular day. The Captain indicated that the aircraft maintenance record statement had been signed hence there existed no open departures. Afterward, he organized the cockpit for the exterior segment of the pre-voyage, departed the aircraft in the predawning nightfall, and executed the optical external assessment on the lighted pinafore. He indicated that everything was okay and he found nothing unusual henceforth he was contented that the aircraft was ready for the journey(Eduardo Salas; Daniel E Maurino 2010). Neither of the officers found cracks in the inspection though post-mishap scrutinizes showed there were around240 fractures on the surface of this airplane during the duration the two staff members were caring out inspection. This indicates that both the officers did not keenly inspect the plane before the flight hence the reason they couldn't see the defaults of the aircraft before the departure. Lack Of Communication Secondly, there were no proper communications between the two officers on duty and the Honolulu Air Route Traffic Control Center (ARTCC). The first officer reported that she had adjusted the transponder to crisis cryptogram 7700 and tried to alert Honolulu Air Route Traffic Control Center (ARTCC) that the aircraft was averting to Maui (Calomfirescu 2008). She could not perceive any radio communication because of the level of noise produced by the cockpit hence she was not certain if the Honolulu ARTCC received the message. Failure to communicate effectively resulted to a crisis alighting at Kahului Airport located in Maui. Moreover, subsequently to the incident, amongst of passengers started that when she was embarking into the plane using the jet passage at Hilo, she noticed a longitudinal fuselage around the top row of bolts adjacent to the S-10L lap joint, in the middle of the compartment entry and the verge of the airliner bridge hood. She never revealed anything concerning the r econnaissance she made to the flight team or the airline ground staffs. Insufficient Or Incorrect Weather Information Besides, the flight was conducted in a visual metrological condition(Bos 2009.). This contributed significantly to cause the accident because there was no consultation from significant meteorological information (SIGMET) or airman's meteorological information (AIRMET) along the scheduled route of flight. There are several undertakings which might have been implemented in an attempt to reduce the possibility of the sustenance faults leading to the occurrence: for instance, to avoid such an occurrence, several measures could have put into practice. For example, the technicians and the captains involved in aircraft industry should be highly educated and trained. This aids to performs a sophisticated test and interpret results. Aloha Airlines training records revealed that the formal training provided in the NDI techniques was not enough. Besides, there should be effective communication among the flight crew. The welfare panel approves that it is essential to uphold effective communicati on amongst the constructor as well as the operator. This is because the manufacturer entails information concerning the performance of the airplane and its state in the operation so as to resolve challenges and provide proper actions to the technician. This creates teamwork and as a result chances of accidents tend to be minimal. AA Compliance With Service Bulletins And Airworthiness Directives Relevant To The Incident A Service Bulletin is a manuscript used in the manufacturing industries of aircraft components to communicate particulars of modification which can be embodied in aircraft. Sometimes Service Bulletin may be issued as mandatory. In this case, a conforming Airworthiness Directive will be issued by the appropriate NAA. The service bulletin report provides a number of authorizations concerning the accidents. For instance, according to the Service Bulletin(Michaelis 2007), specialist learning institutions as well as the certifying of airframe and power plant technicalities to necessitate that the program and testing necessities comprise of contemporary aeronautics industry technology. AA should have provided an accurate direction as well as appropriate engineering assistance to the Principle Maintenance Inspector. This helps in assessing improvement of air company maintenance programs and processes. Besides, Service Bulleting revises the ruling governing the accreditation of flight school s which specialize in the maintenance of mechanic and also certifying of airframe and power plant technicalities to entail that the course and preparation necessities comprise of up-to-date information concerning aviation industry (United States. Office of the Federal Register.; National Archives (U.S.); United States. National Archives and Records Service.; United States. National Archives and Records Administration. 2008). SB also requires an operator to offer thorough training programs to personnel in the field of maintenance and inspection. The training should be specific on the circumstances through which visual inspections should be practiced. The operators should also frequently test staffs on their expertise on how to detect the defined shortcomings. Also, the SB revises the National Aviation Safety Inspection Program (NASIP) objectives(Mal 2000) which entail that inspector should consider not only the paperwork trajectory but also the definite situation of airplanes going t hrough repairs. The AA should have Checked with your maintenance department to approve that the required Service Bulletins concerning to their transponder model had been complied with correctly. Also, the AA should have also checked with support section that those EASA Airworthiness Directive(Alan M Russell; Kok Loong Lee 2005) and Service Bulletins that were suitable for the operation of their aircraft and transponder had been complied with. Shortcomings That Contributed To The Accident The possible source of AA mishap was the negligence of the AA sustenance program to identify the existence of substantial disbanding and exhaustion destruction, which eventually resulted to dereliction of the lap joint (Ben-Yosef 2005) and also the split-up of the fuselage higher part. Contributory to the mishap was the letdown of Aloha Air company supervision to administer its conservation role suitably and also as a result of the recklessness of the FAA to assess the AA management's program appropriately(Stich 2010) and also to evaluate the air company assessment and quality supervision deficits. Additionally subsidizing to the occurrence of AA, was the dereliction of the AA to involve AD 87-21-08 investigation of each lap joints as suggested by Boeing Alert Service Bulletin SB 737-53A1039. Correspondingly, as a result of deprivation of inclusive laying off actions which were neither created by Boeing nor essential to the AA. This was as soon as the disclosure of primary manufactur ing problems in the 737 taciturn link lap joint, which brought about reduced bond permanence, deterioration, and untimely exhaustion splits. The AA support program utilized a D-check(Bibel 2008) (substantial support and review check) interim of 15,000 flight-hours, which seems a suitable contrast to the 20,000 voyage hour interims endorsed by Boeing. Though, because of the abnormally diminutive airlifts in the AA voyage program, flight-cycles remained accrued at around double the percentage that Boeing deliberated at the time it delivered its upkeep endorsements. In hassled fuselage configuration, the start of exhaustion splits as well as the resulting level of split development are prevailed through the amassing of flying cycles and not voyage-hours. The reality was not adequately considered after the Aloha Air company support scheme was delivered and after that affirmed by the FAA (some conservation assignment ought to have remained extra continuous). The D-check idea, as per proposed in Boeing's Maintenance Planning Document(Power-Waters 2008), devises every airplane in the check designed for a convincing period, frequently in a week. AA disjoints the D-check into 52 single work parcels. The instantaneous B-checks encompassed of segments of D-check things. NTSB expressed that this practice was an unsuitable approach to survey the general state of a plane. Besides, it was evident to both the preservation and investigation workforce that every plane would be required in an entirely functioning position to attain subsequent day's flight program. After investigations of the post-mishap occurrence, it was found that the S-4R lap joint had been investigated and renovated as obligated by AD 87-21-08. Though, an optical investigation of the mischance concerning the AA airplane revealed splits developing from the clasp openings of the upper row of bolts. Additional investigation indicated that these splits ought to be perceptible by the swirl modern investigations which were needed by the AD during the period when the AD was refined. Aloha Commercial airline preparation proceedings exposed that diminutive official teaching was delivered in NDI systems and strategies. It is not recognized whether the swirl existing checkups were unproductively accomplished or if they were accomplished at all as certification was requiring. After the mishap, chromatic assessment of the outer parts of the airliners in the Aloha Commercial airline 737 armada was carried out. Swelling and distended of skin, dished clasp heads, pulled or popped bolts, and rankling, scaling, and detaching paint were existing at many locales along the lap joints of nearly each plane. As indicated by the NTSB, AA did not provide confirmation that it had set up precise Spartan working location as well as regulation initiatives as delineated in the Boeing Commercial Jet Corrosion Prevention Manual. The NTSB observed that it seemed that even after Aloha Air company staffs detected deterioration in the lap joints and tear straps(S N Atluri; S G Sampath; Pin Tong 2000), the consequence of the harm as well as its significance to lap joint reliability, tear strap purpose, and the general plane airworthiness and working order had not acknowledged. In additionally, it was noticed that the general state of the Aloha Air company armada showed that the li ne maintenance and pilots workforces came to agree to take the exemplary indications of continuing erosion destruction as a common working situation. After the occurrence, two airplanes in the rest of Airline's armada (N73713 and N73712) were resolved to be past economic renovation and were vended for parts and scrap. The mishap airplane, N73711, was similarly scrapped. Conclusion It is seen that despite the fact that the AA worked according to the directive and protocols of FAA, the greatness of the AA assessment and supporting program was denied. There was no indication of previous disillusionment or breaking down of the planes air conditioning, inflated, pressurization or the electrical framework that might have added to the fuselage obstruction. The fuselage letdown initiated in the lap joint along s-10L was due to numerous sit exhaustion splitting of the skin contiguous to the bolt gaps along the lap joint upper bolt line(I Milne; R O Ritchie; B L Karihaloo 2003) and tear strap disband which nullified the safeguard distinctive of the fuselage. The exhaustion breaking started from the blade edge related with the countersunk lap joint bolt gaps, the knife edge concerted strains that were exchanged through the fasteners due to the lap joint disbanding. It was not decided if AA played out the constant swirl current assessment in acquiescence with Airworthines s Directive or it was performed unsuccessfully. Afterward, an appropriately conducted surge assessment performed as per Airworthiness Directive(Board. 2000) revealed that there were other weak splits in the gaps of the upper bolt line of the lap joint. AA supervision neglected to perceive the human performance factors of investigation and to thoroughly stimulate and pay attention to their superintendent force towards the fundamental nature of lap joint investigation, erosion control and split recognition. However, records of the armada -full split anticipated by the FAA after the Aloha Airlines mishap showed that a relation absence of critical consideration to lap joint review and weariness crack recognition was a corporation-wide challenge. The Principle Maintenance Inspector (PMI) allocated to AA, though enthused towards his reconnaissance duty, was overworked with other FSDO obligations and not appropriately well-versed about the age and the state of the Aloha armada. He was thus incapable of providing adequate inducement to impact necessary, timely enhancements in the AA management program. From the occurrence of AA mishap, it is also advisable to revise the rules and regulation governing the accreditation of aeronautics maintenance engineering schools and the certifying of airframe and power plant system to entail that the course and testing necessities contain up-to-date aviation industry information. Besides, it is required for the management to offer comprehensive teaching programs for the conservation and investigating employees concerning the state under which visual investigation must be practiced. Operators are also obligated to occasionally test employees on their capability to distinguish the demarcated shortcomings. In addition, it is important to develop a perfect program for a wide-ranging erosion control program to be encompassed in every operators permitted repairs Programme. Also, developing a permanent investigation program for those B-737 planes that entail amalgamated lap joint terminating action to identify any weariness splitting that might progress in the interior or inferior rows of the fuselage lap joint clasp gaps or the contiguous split strap clasp holes and outline the sort of assessment, examination intervals, as well as counteractive actions required aimed at permanent airworthiness(Gebman 2009.) References Alan M Russell; Kok Loong Lee 2005, Structure-property relations in nonferrous metals, eBook edn, NJ : John Wiley, Hoboken. Ben-Yosef, E 2005, The evolution of the US airline industry : theory, strategy and policy, eBook edn, Springer, Dordrecht. Berntsen, KJ 2004, The patient's guide to preventing medical errors, Print book edn, Praeger, Westport, Conn. Bibel, GD 2008, Beyond the black box : the forensics of airplane crashes, eBook edn, Johns Hopkins University Press, Baltimore. Bibel, GD 2008., Beyond the black box : the forensics of airplane crashes, eBook edn, Johns Hopkins University Press, Baltimore. Board., USNTS 2000, Aircraft accident report : Aloha Airlines, flight 243 Boeing 737-200, N73711, near Maui, Hawaii April 28, 1988., Print book edn, The Board ; [Springfield, Va] : [Available through National Technical Information Service], Washington, D.C. Bos, MJ 2009., ICAF 2009, bridging the gap between theory and operational practice : proceedings of the 25th symposium of the International Committee on Aeronautical Fatigue, Rotterdam, the Netherlands, 27-29 May 2009, Print book edn, Springer, cop, Dordrecht. Calomfirescu, M 2008, Lamb waves for structural health monitoring in viscoelastic composite materials, Thesis/dissertation edn, Univ., Diss.--Bremen, Berlin : Logos. Eduardo Salas; Daniel E Maurino 2010, Human factors in aviation, Print book edn, Academic Press/Elsevier, Amsterdam ; Boston. Gebman, JR 2009., Challenges and issues with the further aging of U.S. Air Force aircraft : policy options for effective life-cycle management of resources, Print book: CD for computer : Document Computer File : English edn, Santa Monica, RAND. Gebman, JR 2009., Challenges and issues with the further aging of U.S. Air Force aircraft : policy options for effective life-cycle management of resources, Print book edn, CA : RAND, Santa Monica. I Milne; R O Ritchie; B L Karihaloo 2003, Comprehensive structural integrity, eBook edn, Elsevier/Pergamon, Amsterdam ; Boston. Is it safe? : why flying commercial airliners is still a risky business, AWCBDAI:TBML, Is it safe? : why flying commercial airliners is still a risky business, and what can be done about it : this book may save your life! Mal, AK 2000, Nondestructive evaluation of aging aircraft, airports, and aerospace hardware IV : 7 - 8 March 2000, Newport Beach, California, Print book edn, Wash. SPIE, Bellingham. McEvily, AJ [2013], Metal failures : mechanisms, analysis, prevention, 2nd edn, Hoboken, New Jersey. Michaelis, S 2007, Aviation contaminated air reference manual, Print book edn, S. Michaelis, England. Miyagi, M 2005, Serious accidents and human factors : breaking the chain of events leading to an accident : lessons learned from the aviation industry, Print book edn, American Institute of Aeronautics and Astronautics, Reston, Va. Power-Waters, B 2008, Is it safe? : why flying commercial airliners is still a risky business, and what can be done about it : this book may save your life!, Print book edn, iUniverse, New York. R D Campbell; M Bagshaw; Wiley InterScience 2002, Human performance and limitations in aviation, eBook edn, Malden, MA : Blackwell Science ; Ames, Iowa : [US distributor] Iowa State University Press, Oxford. S N Atluri; S G Sampath; Pin Tong 2000, Structural Integrity of Aging Airplanes, eBook edn, Springer Berlin Heidelberg, Berlin, Heidelberg. Stich, R 2010, History of U.S. Aviation Disasters1950 to 9/11, Print book edn, Silverpeak Publ, New York. United States. Office of the Federal Register.; National Archives (U.S.); United States. National Archives and Records Service.; United States. National Archives and Records Administration. 2008, Federal register., Journal, magazine edn, Supt. of Docs., U.S. G.P.O., distributor, Washington, D.C.

Apple Inc. Smartphones strategic marketing plan

Summary Apple Inc. is one of the telecommunication firms specializing in the production of high technological electronic products, computer hardware, and software. The company products include personal computers, media devices, mobile communication, and portable-digital music players.Advertising We will write a custom assessment sample on Apple Inc. Smartphones strategic marketing plan specifically for you for only $16.05 $11/page Learn More Within the mobile communications category, the company has launched into the market variety of iphone and other android Smartphones that has significantly hit the world Smartphones market. Currently, the Smartphone market share is valued at approximately five billion dollars with Apple products claiming 1.6 billion dollars, second after the Samsung products. The Smartphones market is expected to grow in the next five years, approximately an increase of 0.55% annually. Apple market share is robust with expected growth of 1.67% annually. Apple Inc. brands are highly welcomed by majority of young generation particularly those between the ages of 16-40 years. The company has adopted social media marketing as the major strategy to reach the target market. However, the market is highly competitive with similar products being introduced into the market by the competitors. Marketing objectives Apple Inc. will focus the delivery of Smartphones to the small businesses as the major market segment. The high-end small businesses that value services, support and knowledge are clearly differentiated in the market segmented. Within the market segment, the objectives of the marketing mix includes To ensure sales increase by 40% To ensure increase in the sales margin by more than 20% To ensure increase in the total Smartphones by 55% The marketing mix strategies particularly the price and distribution differentiations are aimed at attaining the set objectives. However, the major aim of the company is to increa se its market share and the products brand awareness. Social media provides an avenue through which the company can achieve its major objectives (Dobele et al., 2005). Apples Smartphones positioning The company will be using various marketing mix strategies to ensure that the new Smartphones are positioned in the market. Included in the market skimming strategies are product and pricing strategies, placing strategies, and promotional strategies (Mangold Faulds, 2009). The marketing mix strategies will majorly be implemented through the application of social media platforms.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing mix The product strategies There are varieties of Smartphones that the company has introduced into the market. The innovative capabilities of the firm have enabled the development and manufacture of new Smartphones, offering varied choices for customers. Mor eover, the company Smartphones’ auxiliary functions have been improved to suit the customer needs and bring convenience, a mixture of value and quality. Intense competition in the industry requires that the company enhance the product differentiation through design, timeliness, affordability, form, conformance quality, durability and style. Most importantly, the company has succeeded in becoming pacesetter in the provision of Smartphones in terms of both application and design. The innovative and well-designed Smartphones fitted with the latest software such as the android continue to appeal and satisfy the customers’ needs. in essence, the company has achieved the competitive advantage through the application of its technological knowhow (Porter, M 2001). Objectives To increase the availability of the products to the customers by 25% To maintain products available in most of the apple outlets at 25% To improve product quality by 65% The objectives will be attained t hrough increasing the varied quantity of Smartphones available to the customers. The product strategy will be attained through increasing the products presence in the website and other social networking sites, increasing the number of online stores as well as enabling the online orders. Action plan Objective Duration Budget ($) Implementation Building a products website with enhanced features Six months 5500 Information technology department Feeding the company social networking sites with products of enhanced quality Six months 4900 Information technology department Developing new online stores Nine months 7700 Information technology department However, the contingency plans will ensure that the actions attain the required objectives. The distribution strategies The major aim of the distribution of placing strategy is to ensure that the products reach the customers at the right time and place. For the company Smartphones to reach the customers at the right place and tim e, apple Inc. will utilize the most convenient, fast and less expensive distribution channel (Dziri, 2011).Advertising We will write a custom assessment sample on Apple Inc. Smartphones strategic marketing plan specifically for you for only $16.05 $11/page Learn More Moreover, prior shipment arrangement for overseas markets will be made available, easier and cheaper to increase the movement of the products. In particular, the company will increase the number of stores by opening new stores in strategic places where customers can be served conveniently. In addition, the number of retail outlets will also be increased to ensure that most of the customers are reached. Significantly, the company should increase its online stores to ensure that online buyers can easily get the products. Significantly, the company will adopt the business to customer distribution channel in order to directly deal with its customers. Direct interaction with the customers will b e critical in knowing the customer needs, which leads to the development of the suitable products that suit the market expectations (Kotler Armstrong, 2013). Moreover, the direct sales of the Smartphones will lead to the expanded market share. However, the company stores both physical and online are still limited. Therefore, the company should expand its distribution stores to reach all manner of customers. Objectives of the distribution strategies To increase the availability of the products to the customers To increase the market share To position the Smartphones into the market Action plan to attain the pricing objective Action duration Budget ($) Implementation Increasing social media presence Four months 4500 Sales/IT department Developing new online stores 1 year 10600 Sales/IT department Pricing strategy As expected, the quality and value addition attract high prices. However, the company Smartphones’ prices are middle-high with some gargets targeting high -end customers while others are made for low and middle incomers. The high-quality low-prices strategy will be applied particularly to outperform the competitors (Solomon, 2012). In addition, the product and pricing strategy will be aimed at widening the spectrum of customers the company is targeting. Before, the company was targeting customers at high-income level. Nevertheless, with the entry of more competitors the company will be forced to widen its scope and capture middle and low-income clientele.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Objectives of the pricing strategy To attract and retain customers To attain at least 5% net margin The actions in the pricing strategies are aimed at attaining both the objectives particularly price discrimination in terms of place and class or the target market. Essentially, pricing strategies are aimed at increasing the products’ competitiveness as well as widening the customer base (Dibb Simkin, 2008). In other words, the pricing strategies are aimed at increasing the market share as well as profit margins. The promotion strategies The company will be most active in its promotional undertakings. The aim of the promotional strategy is to enable the Smartphones brands become a worldwide recognizable logo. In the promotional strategy, apple will utilize various basic techniques to reach the customers. The promotion techniques the company will be utilizing include advertising, public relations, personal selling and sales promotions (Muniz Schau, 2007). However, the compan y will majorly utilize innovative advertising to attract and inform the customers about the company products both in mass and digital media. Apple Inc. will be investing in both mainstream and social media advertising to increase awareness of the products to many customers. Besides social media, the brand awareness will also be improved through innovative advertising in mass media particularly in television and technology magazines (Nijssen Frambach, 2000). Most of the company products will also be advertised in the company websites as well as the sites of collaborative companies. The major objective of advertising is to increase brand awareness of the company products to the target users. Besides, the company will uses corporate social responsibility to appeal to many people as a method of maintaining its public relations. The success of the company on public relations improves the company goodwill and attracts the public attention (Bradley, 2013). Further, the company provides sp ecial offers as a good way to stimulate and retain its customer’s loyalty. The company will also extensively apply personal selling. The apple store sales representatives fully trained on the company’s product information will be responsible for the provision of excellent customer services. Objectives To increase brand awareness of the company products to the target users To attract and inform its customers about the company products To make the company appealing to many people and attract the public attention To stimulate and retain the customer loyalty The action plan to achieve the objectives Action Duration Budget Implementation Advertising 3 years 7900 Sales department Sales promotion 3 years 8400 Sales department Social responsibility 3 years 10200 Sales department Personal selling 3 years 6800 Sales department Most of the promotional actions results in the achievement of several objectives. For instance, sales promotion will result in increasing the product awareness as well as maintaining the customer’s loyalty. In essence, the promotional mix techniques will result in the attainment of several objectives. Recommendations regarding the marketing mix strategies Even though the company is utilizing appropriate marketing mix, the activities should be within the stated budgets. In addition, all the marketing mix strategies should be aimed at achieving the stated goals and objectives. The company should also be innovative and cost effective while implementing the pricing, place, communication and product strategies (Loudon Wrenn, 2006). While recognizing the budgeted costs and the set objectives, the company should ensure the utilization of the technological capabilities to develop unique products that meet the needs of the market. In essence, the product mix should ensure that the company differentiates its products in terms of augmented value, placing and pricing (McDonald Wilson, 2011). In other words, the company s hould ensure that the products have additional value beyond the expectations of the customers. Moreover, the products should be placed at the customers’ convenience. Generally, product differentiation in terms of form, features, performance quality, durability, reliability, style and design are critical for the company amid intense competition (Payne McDonald, 2012). Time-lines and contingency plans The marketing mix strategies should be implemented within three years. However, some of the elements in the marketing plan will be implemented regularly. The attainment of the specific marketing objectives will tracked through the percentage changes in the general objectives of the plan. Marketing mix strategies Duration Budget ($) Implementation Department Product 1 year 20500 Sales Distribution 1.5 Years 23,500 Sales/services Price 3years 28,700 Sales/ department Promotion 3years 35,900 Sales department As indicated the results of the strategies will be evaluated carefully within specific period. In case the set objectives are not attained, new strategies will be created to enable the attainment of the set objectives. However, the company will ensure that the products are positioned as number one it the Smartphones market. Customer retention, loyalty and repeat business As indicated, Apple Inc. faces stiff competition from various technology firms as well as search engines such as Google that are currently producing Smartphones. Therefore, pricing differentiation strategy provides critical competitive advantage. Apart from the product range, the firm should also have the right price for the Smartphones to encourage the purchase of products so that the company can realize increased profits (Cole, 2013). In essence, price is a critical element in the marketing mix since it creates sales revenue. Price is not only used in the marketing mix but also in the product development as well as customer maintenance. Further, the firm marketing managemen t should realize that creating right marketing mix also involves offering the products at the right place and time (Vollmer Precourt, 2008). In other words, clients should get the products when are in need and at the most convenient place. Since customers are very sensitive to the prices, the company should adopt the business to customer distribution channel. Business to customer distribution channel enhances direct contacts with clientele and reduces the distribution costs that would negatively affect prices of products (Wernerfelt, 2004). In other words, the company should open stores near their target customers to ensure direct distribution of the products (Zikmund Babin, 2010). References Bradley, N 2013, Marketing research: tools and techniques, Oxford University Press, Oxford. Cole, A 2013, The implications of consumer behavior for marketing: A case study of social class, GRIN Verlag, Munich. Dibb,S Simkin, L 2008, Marketing planning: a workbook for marketing managers, Ceng age Learning, Farmington Hills, MI. Dobele, A, Toleman, D Beverland, M 2005, â€Å"Controlled infection! spreading the brand message through viral marketing,† Business Horizons, vol.48 no.2, pp.143—149. Dziri, R 2011, Avoiding strategic Drifts in a hypercompetitive market: analysis of apple’s position in the mobile phone industry and suggestions, GRIN Verlag, Munich. Kotler, P Armstrong, G 2013, Principles of marketing, Pearson Education, Upper Saddle River, NJ. Loudon, D Wrenn, B 2006, Marketing planning guide, Routledge, London. Mangold, WG Faulds, DJ 2009, â€Å"Social media: the new hybrid element of the promotion mix,† Business Horizons, vol.52 no.11, pp.357—365. McDonald, M Wilson, H 2011, Marketing plans: how to prepare them, how to use them, John Wiley Sons, Hoboken, NJ. Muniz, AM Schau, HJ 2007, â€Å"Vigilante marketing and consumer-created communications,† Journal of Advertising, vol.36 no.3, pp.35—50. Nijssen, E Fr ambach, R 2000, Creating customer value through strategic marketing planning: a management approach. Springer, New York. Payne, A McDonald, M 2012, Marketing planning for services, Routledge, London. Porter, M 2001, Competitive strategy techniques for analysing industries competitors, The Free Press, New York. Solomon, MR 2012, Consumer behavoir; Buying, having, and being, Pearson Education, Upper Saddle River, NJ. Vollmer, C Precourt, G 2008, Always on: advertising, marketing, and media in an era of consumer control, McGraw-Hill, New York, NY. Wernerfelt, B 2004, â€Å"A resource-based view of the firm,† Strategic Management Journal vol.5 no.2, pp.171–180. Zikmund, WG Babin, B 2010, Exploring marketing research, Thomson South-Western, Mason, Ohio. This assessment on Apple Inc. Smartphones strategic marketing plan was written and submitted by user Shatterstar to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Common Ground in Rhetoric - Definition and Examples

Common Ground in Rhetoric s In rhetoric and communication, common ground is a basis of mutual interest or agreement thats found or established in the course of an argument. Finding common ground is an essential aspect of conflict resolution and a key to ending disputes peacefully. Examples and Observations Whereas ancient rhetoricians seemed confident that they shared common ground with their audiences, modern rhetorical writers must often discover common ground. . . . In our pluralistic world where we often do not share values, readers and authors work to find the common ground that allows them to communicate and interpret judgments, evaluations, and emotions.(Wendy Olmsted, Rhetoric: An Historical Introduction. Blackwell, 2006)Buried deep within the heart of every conflict lies a territory known as Common Ground. But how do we summon the courage to seek out its borders?(The Control Voice in Tribunal. The Outer Limits, 1999)Only in a situation of actual revolution . . . could one say that there is no common ground among participants in a controversy.(David Zarefsky, A Skeptical View of Movement Studies. Central States Speech Journal, Winter 1980)The Rhetorical SituationOne possibility for defining common ground . . . is a shift from that which is already shared, to that which is not s haredbut which could potentially become shared, or if not shared then at least understood, once we open up the paradigm to include that act of listening to each other as part of the common ground of rhetorical exchange. . . .Common ground presumes that, no matter what our individual positions, we do share a common interest in both individual and social growth, a willingness to enter into the rhetorical situation with an open mind, to consider, to hear, to ask questions, to make contributions. It is out of such commonalities that we forge new competencies, new understandings, new identities . . ..(Barbara A. Emmel, Common Ground and (Re)Defanging the Antagonistic, in Dialogue and Rhetoric, ed. by Edda Weigand. John Benjamins, 2008) Common Ground in Classical Rhetoric: Shared OpinionPerhaps the least equivocal vision of  common ground is  found in  rhetorical  theories- which stress stylistic appropriateness and audience-adaptation. In antiquity, rhetorics were often handbooks of commonplaces- common topics appropriate for general audiences. The idea was that it takes agreement to get agreement. Aristotle thus saw common ground as shared opinion, the underlying unity that makes enthymemes possible. Enthymemes are rhetorical syllogisms trading on the listeners ability to supply premises to a speakers claims. The common ground between speaker and listener is a cognitive unity: The said calls up the unsaid, and together the speaker and listener create a common syllogism.(Charles Arthur Willard,  Liberalism and the Problem of Knowledge: A New Rhetoric for Modern Democracy. The University of Chicago Press, 1996)The New Rhetoric of Chaim PerelmanIt sometimes seems as if two opposing views are so different th at no common ground can be found. Strangely enough, exactly when two groups hold radically opposing views, common ground is likely to exist. When two political parties strongly advocate different economic policies, we may assume that both parties are deeply concerned about the economic welfare of the country. When the prosecution and the defense in a legal case differ fundamentally on the matter of guilt or innocence, one can start by saying that both wish to see justice done. Of course, fanatics and skeptics will seldom be persuaded of anything.(Douglas Lawrie, Speaking to Good Effect: An introduction to the Theory and Practice of Rhetoric. SUN PReSS, 2005) Kenneth Burkes Concept of IdentificationWhen rhetoric and composition scholarship invokes identification, it most commonly cites Kenneth Burkes modern theory of consubstantial common ground. As a place for rhetorical listening, however, Burkes concept of identification is limited. It does not adequately address the coercive force of common ground that often haunts cross-cultural communication, nor does it adequately address how to identify and negotiate troubled identifications; moreover, it does not address how to identify and negotiate conscious identifications functioning as ethical and political choices.(Krista Ratcliffe, Rhetorical Listening: Identification, Gender, Whiteness. SIU Press, 2005)

Customer Service-Customer Friendly Website-discussion Personal Statement

Customer Service-Customer Friendly Website-discussion - Personal Statement Example in order to attract customers and make them stay and shop. The website should have good navigation which actually means simple and not overloaded navigation (Singh). First, Shirts Shop website has simple color scheme in white and navy with no violent colors, thus the content on the website is rather readable. The company’s logo is also rather simple and laconic. When coming to the website’s home page, the customer sees the popups demonstrating and drawing attention to the most interesting propositions to date. The navigation is very simple with the main goods’ categories located in the line in the upper part of the page. The goods offered on the website are supplied with comprehensive description and high-quality photos (including demonstration photos of aprons on models). All the contact information of the company is put at the bottom of every page. Moreover, to my thinking, the website is accessible for every user, the fonts are highly readable, and the speed o f its operation is rather high. Taking into account these characteristics, this website can be claimed to be

Summary and analysis speech Essay Example | Topics and Well Written Essays - 500 words

Summary and analysis speech - Essay Example He also argues of improving the condition of schools which will lead to employment of teachers. According to him this will help America in restoring the laid down teachers. This speech also touches on the issue of taxes, whereby he urges big corporations and the wealthy Americans to pay taxes of a fair share in order to raise the countrys income for purpose of development. Obama raises the issue of middle class workers being highly taxed as compared to high class workers. He gives an example of construction worker earning $50,000 paying more tax than a person earning $50 million as suggested by Cincinnati.com (2011). Hence he promises a change of the situation as it is all about priorities and choice. His urge is for an economy which respects hard work values as well as responsibilities. He also talks about creating jobs fro veterans who have played an important role in fighting for the country. He encourages people to open businesses and al should strive to contribute to the success of the country in all ways possible. In heroic citizenship it requires the citizens to sacrifice their personal independence and strive to build a strong community spirit through their independence. Hence in as far as this speech is concerned; the idea of heroic citizenship has been implied. For instance the president urges the wealth citizens (who are independent) to pay their fare share of tax in order to boost the economy of the country for the best of the whole community. He also implies this concept by asking the congress to pass the jobs bill in order to create employment for different workers. Therefore, Obama urges the citizens to portray the heroic citizens which will help improve the economic condition of Oho and America as a whole. The concept of crisis refers to an event likely to lead to an unsteady and harmful condition affecting a person, community, a group or society. In this speech, the concept of crisis

Politics Essays Charismatic Politics Leader

Politics Essays Charismatic Politics Leader Charismatic Politics Leader Charismatic Leadership and its Effect on Politics in History The role of charismatic leadership in modern political history can be considered a controversial topic. The subject has most recently come about in regards to Democratic Senator Barack Obama, and his campaign for the American Presidency, but can also been seen in smaller contexts globally. In some respects, charisma seems difficult to define or explain. In theory, it would seem that if one should implement the appropriate policy and make difficult decisions at the right time, they should succeed in politics. It appears that this is not always the case, and that charisma does play a vital role in politics. Robert A. Caro said in his biography of Lyndon Johnson, â€Å"You only have to look at the crucial moments in the history of our time to see how crucial it was to have a leader who could inspire, who could rally a nation to a standard, who could infuse a country with confidence†¦Ã¢â‚¬ . (Caro) It seems that charisma is an important aspect of being a political leader, yet defining and explaining exactly what makes the person so appealing, inspiring and trustworthy is not easily delineated. Early sociologist Max Weber defined charisma as one of the three â€Å"ideal types† of authority, and rested upon a kind of magical power and hero worship. This definition was considered unsuitable for modern times, and its use became metaphorical – ultimately becoming a synonym for heroic or popular (Zernike). This leads us to the questions examined in this paper; to what extent is charisma necessary in politics and what are the positive and negative effects of a leader holding charisma as a political figurehead? It is the belief of some that there is a high risk of charismatic leaders to be all talk and no real answers of substance. The charismatic leader seems to thrive in times of crisis or national hardship. Arthur M. Schlesinger referred to a â€Å"new mood in politics† in the 1960’s, in which there was dissatisfaction with official priorities and concerns with the character and objectives of the nation. It appears that this is the very same climate that supporters of Barack Obama feel now. It is here that the proposed negative effects of a charismatic leader come into play. Some feel that Obama’s messages of hope and change are only talk, and lack serious substance and real answers on policy changes that would be required to make said transformations. â€Å"He speaks loudly and clearly and crowds flock to him like bees to honey. Many blindly follow a man who will lead them to dangerous waters. They fall for his words and not the policies he is going to use to run the nation† (Woerner). Since charismatic leadership typically results in strong, unchallenged levels of obedience, there is also the risk of weak minded individual followers that do not employ their individual thought processes and are blindly agreeable (12-Manage). This can manifest into a more serious problem and can result in â€Å"group think†, especially in politics, where there is the need for constant re-evaluation and challenging of ideas. In politics, it is imperative to examine all angles constantly, as major decisions made for a country can be life or death and have an impact on the citizen’s lives directly. On a smaller scale, the recent provincial election in Alberta exhibited some key issues pertaining to charismatic leadership. Alberta has been a strong Progressive Conservative province, in which the party has held power uninterrupted since 1971. The most recent reign of leadership has been under Ralph Klein, who was Premier of Alberta from 1992 through 2006. The retirement of this long standing leader has brought about some issues pertaining to charisma and their place in politics. Ralph Klein was an outspoken leader, who eventually developed an overwhelming rapport with Albertans, his approval rating being 77% at the end of his run as Premier (Markusoff). The eventual devotion and loyalty of Albertans to Klein brings forth the issue of emotions and feelings of the voters towards the candidate superseding the importance of being informed about current issues and platforms being addressed by the candidate. Thomas Lukaszuk, Conservative MLA commented on this issue You know, strong feelings in politics are dangerous, You want rational voters to vote on policies and on merit, not whether they hate or love an individual in a party or a leader (Markusoff). This leads us to the question of whether the majority of voters are actually informed on current issues, or if they tend to cast their ballot based on their personal feelings of the candidate. The Progressive Conservative party, currently headed by Ed Stelmach, won by an impressively substantial amount in the recent election that occurred in Alberta on March 3, 2008. Many felt that the new candidate held little charisma or ground-breaking ideas compared to his predecessor, Klein. Dave Khalon said of Stelmach Everythings just formatted. I see him on TV, and he just reads off the script. But nobody else seems to stick out, either. Khalon admitted that he planned to vote Conservative in the election because of family tradition and his fondness of the party’s prior leader, Klein (Markusoff). This leads us to consider that it is a very real possibility that Ed Stelmach’s win had little to do with his abilities and ideas as a candidate, but the charisma of the prior leader and the lack of other inspirational candidates as alternatives. A major problem in current politics is voter apathy, which could be partly attributed to a lack of inspirational candidates. This said, too much emphasis on the charisma of candidates can be viewed as a downfall in politics, leading to uninformed voters. Some voters seem to be placing a great deal of weight on the personality of the candidate rather than the campaign platforms and plans, which, in theory, should be the backbone of the campaign. The largest risk is posed by what is sometimes referred to â€Å"the black hat of charisma†. What this essentially encompasses is the use of charismatic power for self-serving purposes. The more charisma a potentially dangerous leader possesses, the greater the risk to society. This is emphasized because the base for charisma is emotional rather than logical or rational (Daft). Jerry Wofford says of this risk â€Å"If a person’s values are destructive, insane, then the more charismatic the leader, the worse off you are† (Tenenbaum). Unfortunately, these types of leaders have existed throughout the history of politics and continue to exist in present day. Adolf Hitler’s reign as fuhrer of the German Reich is a prime example of what can happen when power is in the wrong hands, and the accelerated negative effects that can occur if that person exhibits any sort of charisma that has the potential to be used for the wrong purpose. As mentioned, charismatic leaders seem to come about in times of crisis, as was the case with Hitler. Germany’s economy was in a precarious position after World War I and Hitler â€Å"wooed† the German people with his charisma, promising to fix the problems and make everything better. Meanwhile, he had his own agenda, which was elimination of all people he didn’t think met the criteria of â€Å"ideal† (Shay). This turn of events ended up being one of the greatest tragedies in modern history. More recently, charismatic leadership was exhibited in Osama bin Laden and his terrorist group al-Qaeda. In this case, the group was considered more of a cult, where brainwashing tactics were used. Charismatic power was used at the forefront, during recruitment of members to the group. The recruits were usually young idealists, recruited under the facade of â€Å"liberation† and â€Å"Islamic beliefs†, initially unaware of the real commitments of the group. The underlying concept that is common of those falling under the category of cults, or alternately â€Å"the black hat of charisma† is when a charismatic leader increasingly becomes an object of worship as the general principles that may have originally sustained the group lose their power (Ross). This leaves the dangerous charismatic leader to their own agenda. The values that the people originally stood for become irrelevant and the situation becomes personality driven. Ultimately, it is a risk that will always be prevalent pertaining to charismatic individuals. This risk is driven even higher with an uninformed, easily influenced society of voters. The only possibility of mitigating this risk is for each individual to stay as informed as possible and look for the warning signs of a leader that possesses ulterior motives. Charisma can be seen as an ingredient in a recipe for disaster, based on the charismatic leaders that have been prevalent in recent history. The other side of this story starts with uninformed, uninspired citizens. It is the view of some that these individuals need a charismatic leader to light a fire under them and get them believing that the political process is not just a big waste of time. This is especially prevalent in America’s youth, in which approximately a quarter of the eligible population actually makes it out to vote (Dashek). Even if a candidate has a strong position and ideas, they may be viewed as the typical uninspiring politician if they do not have the charisma to bring their campaign and ideas to life and get the general public excited about the proposed changes. Barack Obama and rival democratic candidate Hillary Clinton have the similar stands on a large portion of their policies. Gabe Pressman says â€Å"She claims experience. He promises change. As the race for the Democratic nomination for president intensifies, the differences in policy between Hillary Clinton and Barack Obama seem less than the images they project and their shortcut slogans.† (Pressman) It seems then that it comes down to charisma as a deciding factor in what will set them apart, and the ability to reach and inspire those that most need inspiration. It is the belief of some that Barack Obama will be able to provide a balance of substance and inspiration to the American people. Tom Butcher, a sophomore at the University of St. Louis says â€Å"In contemporary politics, it is not enough to have merely style or substance alone. Mere substance will have no one caring about your policy (think Al Gore). Style alone leaves the vacuous impression of an incandescent bubble. Obama is in the unique position of offering the combination† (Butcher). From the views examined above, the conclusion can be reached that charisma is a necessary element in politics, but can be extremely dangerous in the hands of the wrong leader. It has been noted that the general public needs to be aware of the substance behind the charisma in order to cast an informed ballot. It is also crucial that voters separate their personal feelings of the candidate from the facts behind the policies in order to make an informed decision. Skepticism is actually an important quality for voters to bring into play to ensure the initial issues are being focused on, and that the leader is not shifting the focus to ulterior motives. Finally, it was noted that although charisma brings about many risks, it is necessary in a political figurehead in order to inspire the people. Encouraging the people to get involved and believe in something is the only way to avoid voter apathy in a political environment where democracy is undeniably underutilized. Works Cited 12-Manage. Charismatic Leadership (Weber). 3 March 2008 . Butcher, Tom. Charisma in Politics: Not an Empty Promise. Student Life 27 February 2008: 1. Caro, Robert A. The Path to Power. New York: Alfred A. Knopf Inc., 1982. Daft, Richard L. The Leadership Experience. Mason, OH: Thomson South-Western, 2005. Dashek, Ryan. Apathy is Unacceptable for American youth vote. The Daily Cardinal 18 February 2008: 1. Markusoff, Jason. Charisma Gap mires parties. Edmonton Journal 20 February 2008: 2. Pressman, Gabe. Gabes View: Will Charisma Carry the Day? WNBC 18 February 2008: 1. Ross, Rick. Cult Education and Recovery. November 2001. 9 March 2008 . Shay, Virginia. The Virtual Voice. 6 March 2008 . Tenenbaum, David. The Character of Charisma. 15 July 2004. 20 February 2008 . Woerner, Tom. Helium.com. 3 March 2008 . Zernike, Kate. The Charisma Mandate. The New York Times 17 February 2008: 2.

Brain Busters: The History of Lobotomy and its Application to Neuroscience :: Biology Essays Research Papers

Brain Busters: The History of Lobotomy and its Application to Neuroscience "It seems possible that with additional experience and a minute study of the pathologic changes seen in the brain, the knife may be the means of restoring to reason many cases now considered incurable" --Emory Lamphear (1895) (5) In 1847 an Irish workman, Phineas Cage, shed new light on the field of neuroscience in a rock blasting accident which sent an iron rod through the frontal region of his brain. Miraculously enough, he survived the incident, but even more astonishing to the science community at the time were the marked changes in Cage’s personality after the rode punctured his brain. Where before Cage was characterized by his mild mannered nature, he had now become aggressive, rude and "indulging in the grossest profanity, which was not previously his custom, manifesting but little deference for his fellows, impatient of restraint or advice when it conflicts with his desires" (1) according to the Boston physician Harlow in 1868. However, Cage sustained no impairment with regards to his intelligence or memory (1). This incident provoked scientists to ask the question, "can alteration of the brain structure lead to differences in personality?" and if so, then "are there specialized reg ions of the brain responsible for the function of different elements of our personal character?" Thus, completely by chance, the foundational discoveries for the development of frontal lobotomy were laid. Beginning in the late 1800’s, experimental surgeries involving various incisions slicing or destroying parts of the frontal cortex were performed on a variety of subjects in an effort to produce a calming effect in their behavior. In 1935, Dr. John Fulton presented the results of his research on a pair of chimpanzees at a conference for neurology. Fulton had "removed completely the frontal lobes" (4) of the chimps and observed that after the surgery they appeared significantly calmer than before the operation as he was unable to "generate experimental forms of neurosis in the animals"(1). Attending this conference were two neuro-scientists, Egas Moniz and Walter Freeman, both of whom would become major figures in the practice of lobotomy. Egas Moniz was particularly fascinated by the idea of the behavioral changes in Fulton’s chimps and posed the shocking question, "If the frontal lobe removal prevents the development of experimental neurosis in animals and eliminates frustrational behavior, why would it not be possible to relieve anxiety states in man by surgical means?

Entre Notes

Answer the following In about 15 words (i)List the tlelds in which Trailblazer' has business strengths. A. The trailblazer's business strengths could include the medical, technology, finance, legal and consulting fields. Being strong strategic thinkers, they focus easily on marketing and operations. (it) List the fields in which ‘Motivator' has business strengths. A. The motivator's business strengths: They do well in retail, sales and HR. They do well in almost any business that Involves people, as long as Its d somewhat non- confrontational environment.Ill) List the fields In which Collaborator has business strengths. A. collaborators are good at running customer service-oriented or retail businesses or any business where there is a need to convince others. Collaborators can be great salesmen in a warm selling market because they use their sociability to sell their expertise. (Iv) List the fields in which Diplomats' has business strengths. A. The diplomat's excel In retail or other people-oriented environments. They are good at multi-tasklng and can work well under pressure They get things done quickly end work well with deadlines, Q2.Answer the following In about 50 words. (i) Describe the characteristics ot a ‘go-getter' type ot personality. Ans. They have a higher-than-average level of both dominance and sociability and very driven and independent. Go-getters represent the largest percentage of the founders. Their natural style lends itself to managing and leading both processes and people. They can work well in ambitious and unfamiliar environments. means they can invest in, buy or start a business that's totally new and still make a success of It.They don't need to be an expert In the field to start the business, as they are good collaborators nd can learn as they go (it) What is brain storming? Ans. A group of persons sit together and generate a number of business ideas by innovating alternative ways of meeting the needs and solving problems . It is usually an unstructured discussion in which one idea leads to another. This is a very productive method of generating as many as possible. Oil) What do you mean by ‘environment scanning? Ans.One of the Important techniques that can be used to generate Ideas Is environment scanning, the screening of large amounts of Information to detect emerging trends. A lot of Information Is available from news magazines, reviews, government and consumer publications, trade publications, commercials, etc. These have to be scanned to obtain workable ideas. The challenge in this method is that there is too much information to scan from. However it is very useful way to generate ideas. (iv)What are focus groups? services in a structured setting.In a typical focus group a moderator focuses the group discussion or whatever issues are being examined. A focus group can provide an excellent way to generate new ideas and to screen proposed ideas and concepts. v)Explain feasibility study? Ans. Centre for Entrepreneurship at University of Rochester explained that â€Å"a feasibility study can be defined as a controlled process for identifying problems and opportunities, determining objectives, describing situations, defining successful outcomes, and assessing the range of costs and benefits associated with several alternatives for solving a problem. The information gathered and presented in a feasibility study will help entrepreneurs to: A) List in detail all the things they need to make the business work; B) Identify logistical and other business-related problems nd solutions; C) Develop marketing strategies to convince a bank or investor that their business is worth considering as an investment; and D) Serve as a solid foundation for developing their business plans. vi)What do you think is the reason for failure of business plan execution? Ans. Strategies most often fail because they are not executed well. Expected results and outcome may not happen and leading to unde rperformance. This creates significant frustration and cynicism within an organization. Even good plans can get a bad name because they are assessed by the results of its execution.

New York, By George Schweizer Essay - 854 Words

New York, NY. -- In a counter attack speech, presumptive Republican nominee Donald Trump lambasted his Democratic rival Hillary Clinton as a world-class liar, and the most corrupt person ever running for president. â€Å"Hillary Clinton and as you know, she, most people know, she is a world-class liar,† Trump said during his 45-minute speech given in Trump SoHo in New York City. Just look at her pathetic email server statements or her phony landing in Bosnia where she said she was under attack but the attack turned out to be young girls handing her flowers, a total self-serving lie. Hillary Clinton may be the most corrupt person ever to seek the presidency, Trump added. Trump s remarks focused primary on Hillary s tenure as Secretary of State, referencing books such as Clinton Cash, written by Breitbart News Editor Peter Schweizer, that details how both Hillary and her husband, former President Bill Clinton received foreign payments in exchange for giving speeches. The book Clinton Cash, by Peter Schweitzer, documents how Bill and Hillary used the State Department to enrich their family at America’s expense, Trump said. She ran the State Department like her own personal hedge fund – doing favors for oppressive regimes, and many others, in exchange for cash. The speech was originally scheduled to be given last Monday in New Hampshire, but was put on hold due to the Orlando attacks that occurred just a day before. Instead, Trump gave a speech focusing on nationalShow MoreRelatedOld Age Crisis1921 Words   |  8 Pagesexpectancy, the proportion of elderly population in the United States will continue to improve. In the aging population has been increasing in the process, the United States in response to population aging has accumulated a wealth of experience (Schweizer,34). The anticipation that older workers will cut average or typical productivity may be fueled by the insight that the aged are lesser healthy, not as much educated, less modern in their knowledge, and more flimsy than the youthful. as all theseRead MoreRonald Reagan and Communism3036 Words   |  12 Pagesless abusive and more understanding of the fact that Moscow was a self-interested nation-state like their own and had its own business and survival to see to. Reagan preferred to view the nation in terms of fundamental evil, much as his successor George Bush would years later when speaking about Islam. To him, Moscow figured less as a player on the market stage than as a nation that posed pure evil in terms of religious and political import. Accordingly, Reagans perspective of the USSR was an imbalancedRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesBehavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management